Privacy Policy

Last updated: September 23, 2024

This Privacy Policy describes how TrendFash.com (“ TrendFash ”, the “Site”, and our subsidiaries and affiliates (collectively, “we”, “our”, and the “Company”) collects, uses, discloses, and otherwise processes information about you. This Privacy Policy applies to the business of TrendFash, including information we collect when you visit or use websites that link to this Privacy Policy (collectively, our “ Services ”) or when you otherwise interact with us (for example, through our customer support channels, marketing events, or on social media). We may provide different or additional notices of privacy practices for certain products, services, or activities, in which case those notices will supplement or supersede the disclosures in this Privacy Policy.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this Policy. If we make material changes, we will provide you with additional notice (for example, by adding a statement to the Service or sending you a notification). We encourage you to review this Privacy Policy periodically to understand our information practices and the choices available to you.

Information Collection

The information we collect about you depends on how you interact with us or use our Services. In this section, we describe the categories of information we collect and the sources of that information.

Information You Provide to Us

We collect information that you provide directly to us. For example, we collect information directly from you when you create an account, make a purchase, submit or post content through our Services (including product reviews and other user-generated content), communicate with us through third-party platforms, enter one of our contests, sweepstakes or promotions, sign up for our marketing communications, request customer support, or otherwise communicate with us.

The types of information we collect include your name, email address, billing address, shipping address, phone number, TrendFash account username and password, month and day of birth, gender/gender identity, body measurements and shape, social media accounts, videos, images, information about your lifestyle, shopping habits, interests and hobbies, and any other information you choose to provide.

If you purchase from us, we work with third-party payment processors to collect and process your payment information.

Information We Collect Automatically

We automatically collect certain information about your interactions with us or our Services, including:

· Transaction Information: When you make a purchase, exchange, or return an item, we collect information about the transaction, such as product details, purchase price, and the date and location of the transaction.

· Device and Usage Information: We collect information about how you access or use our Services, including data about the device and network you use, such as your hardware model, operating system version, mobile network, IP address, unique device identifiers, and browser type. We also collect information about your activity on our Services and your interactions with our advertising and communications (such as the route you took to access our Services and the date and time of your visit), browsing behavior (such as pages viewed, links clicked, information about your activity on specific pages, items placed in a shopping cart or added to a wish list), and information about your interactions with our emails.

· Audio and Video Recordings, Photos, and Chat Content: We take photos and video recordings in-store for security and loss prevention purposes. If you contact customer service through our chat feature, we may monitor and retain those conversations, including for training purposes.
· Information collected through cookies and similar tracking technologies: We use tracking technologies (such as cookies, pixels, web beacons, APIs, and clear GIFs) to collect information about your interactions with the Services. These technologies help us improve our Services and your experience, understand which areas and features of our Services are popular, and count visits.

Information we collect from other sources

We also get information from other sources, such as:

· Friends or family members who invite you to our referral program;

· Marketing partners, including co-marketing/co-branding partners, data cooperatives, and marketing, advertising, and analytics companies;

· Service providers, including fraud prevention providers, mailing list providers, fulfillment partners, and shipping carriers;

· Social media sites or similar third-party services when you like, follow, or share TrendFash content on social media platforms or similar sites.

The types of information we collect from other sources include your contact information (such as name, phone number, and postal address), device and usage information (such as IP address and inferred geographic location), demographic information (such as age and gender), information about your occupation and family, and information about previous purchases, product preferences, rewards program participation, interests, and shopping habits.

In addition, create or log in to your TrendFash account or interact with us through a third-party platform (such as Google). We will access certain information from that platform, such as your profile information, profile picture, user ID associated with your third-party platform account, and any other information disclosed about you by the third-party platform, in accordance with the authorization procedures determined by the platform.

Information We Obtain

We may obtain or infer your information based on the information we collect. For example, we may infer your approximate location based on your IP address, or infer that you are purchasing certain products based on your browsing behavior and past purchase history.

Use of Information

We use the information we collect to provide, maintain, improve and develop our products and services and to provide you with a personalized experience. We also use the information we collect to:

· Send you technical notices, security alerts, support messages, and other transactional or relationship messages;

· Communicate with you about products, services, promotions, and events offered by TrendFash and others, and provide news and information we think will be of interest to you;

· Monitor and analyze trends, usage, and activity related to our products and services;

· Serving you targeted advertising on third-party platforms and websites;

· Facilitate contests, sweepstakes, and promotions and process and deliver entries;

· Detect, investigate, and help prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity, and help protect the rights and property of TrendFash and others;

· Comply with our legal and financial obligations.

Targeted Advertising and Analytics

We employ other organizations to provide analytics, serve ads, and perform related services on the web and in mobile apps. These entities may use cookies, web beacons, SDKs, device identifiers, and other technologies to collect information about your use of our Services and other websites and mobile apps, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or mobile apps, links clicked, and conversion information. This information is used to serve ads tailored to your interests on other companies’ websites or mobile apps, and to analyze and track data, determine the popularity of certain content, and better understand your online activity. You can opt out of cookie-based ad targeting on our websites by following the prompts in your privacy choices. Your opt-out will be linked only to your browser; therefore, if you visit our websites from a new device or browser, or if you clear your browser’s cookies, you will need to renew your opt-out. You can also visit www.aboutads.info/choices to learn more about interest-based advertising or to opt out of having your web browsing information used for behavioral advertising purposes by companies participating in the Digital Advertising Alliance.

In addition to cookie-based ad targeting, we may disclose your identifiers, such as your email address and phone number, to some of our advertising partners. These advertising partners convert this information into a unique identifier, which can then be used to display ads more relevant to you on the web and in mobile apps. Depending on your location, you may opt out of these disclosures by filling out our web form.

Disclosure of Information

We disclose (or allow others to directly collect) information about you. We disclose personal information as described in this Privacy Policy and in the following ways:

· We disclose personal information to service providers, contractors, and consultants who need the information to provide services for us, such as companies that assist us with web hosting, shipping and delivery, payment processing, financing, fraud prevention, customer service, marketing, advertising, and analytics.

· If you provide a product review or post content on our Services, other users of our Services and other websites that sell our products will be able to see this information.

· We may disclose personal information to data cooperatives and data brokers to increase the reach and effectiveness of our marketing campaigns, and to other third parties for their own marketing purposes. You may opt out of these disclosures by filling out our web form.
· We disclose personal information if we believe disclosure is in compliance with or required by any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.
· We disclose personal information if we believe you have acted inconsistently with our user agreement or policies, if we believe you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of TrendFash, our users, the public, or others.
· We disclose personal information to our attorneys and other professional advisors as necessary for advice or to otherwise protect and manage our business interests.
· We disclose personal information in connection with or during negotiations of certain corporate transactions, including mergers, sales of company assets, financing, or acquisition of all or a portion of our business by another company.
· When we have your consent or in accordance with your instructions to disclose personal information.

We also disclose aggregated or de-identified information that cannot reasonably be used to identify you. TrendFash processes, maintains, and uses such information only in a de-identified form and does not attempt to re-identify such information unless permitted by law.

Children’s Privacy

Our services are not intended for children under 18 years of age. If you are a parent or legal guardian and believe that a child has provided us with personal information without your consent, please contact us at [email protected].

Your Privacy Choices

a. Account Information

You can access, modify, and delete certain information stored in your online account by logging into your account at any time.

b. Communication Preferences

You may opt out of receiving text messages, promotional emails, or promotional mailings from TrendFash by following our marketing opt-out form or the instructions in such communications. If you opt out of receiving such communications, we may still send you non-promotional emails, such as emails about your account or our ongoing business relationship.

Cookies and Similar Tracking Technologies

TrendFash uses cookies and similar tracking technologies to analyze visits to our website and interactions with our communications to help us improve our website, services, and marketing campaigns. Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to delete or reject browser cookies, or disable targeting cookies by following the instructions in “Your Privacy Choices”. Please note that deleting or rejecting certain cookies may affect the availability and functionality of our services.

Additional Details About Our Information Practices

We collect personal information directly from you (for example, when you place an order from our website), automatically when you visit or use our services or shop in our store, and from third-party sources (such as joint marketing partners), each of which is described in more detail in the “Personal Information Collection” section above.
We do not knowingly collect, sell, or share personal information from consumers under the age of 18.
We do not collect information that is considered “sensitive” under state law, nor do we use or disclose sensitive personal information to infer characteristics about you.
The periods for which we retain personal information depend on business needs and legal requirements. We retain personal information for as long as necessary for the processing purpose for which the personal information was initially collected and for other business purposes described in this Privacy Policy. For example, we may retain certain transaction details and communications until the time limit for a transaction claim expires. In addition, we retain your email address and information about your marketing preferences to ensure that we can honor those preferences.

Your Privacy Rights

a. Opting Out of Sale, Sharing, and Targeted Advertising
Certain of the activities described in the Targeted Advertising and Analytics section above may be considered “selling” or “sharing” your personal information or using your information for “targeted advertising” under the laws that apply to you. You may opt out of cookie-based ad targeting on our website by following the instructions in “Your Privacy Choices”. If you visit our website from a new device or browser, or if you clear your cookies, you may need to update your opt-out choices.

In addition to cookie-based ad targeting, we may disclose your purchase information and contact information (such as email and mailing addresses) to our affiliates, advertising partners, and other third parties for marketing and advertising purposes, which may constitute “selling” or “sharing” your personal information or using your information for “targeted advertising.”

Where required by law, if you reside in Hong Kong, you may also opt out of web-based ad targeting by visiting our website and enabling a legally recognized universal opt-in signal (such as the Global Privacy Control).

b. Access, Correction, and Deletion
You have the right to (1) request more information and access to your personal information, including access in a portable format; (2) request deletion of your personal information; and (3) request correction of inaccurate personal information. To request access to, correction, or deletion of your personal information, please contact us by email. We will verify your request by asking you to provide certain information (such as your name, email address, mailing address, and telephone number). You can also access, modify, and delete certain information stored in your online account at any time by logging into your account.

Appeals If we deny your request, you may appeal our decision by contacting us at [email protected].

c. Nondiscrimination
You have the right not to be discriminated against for exercising any of your privacy rights.

d. Authorized Agents
Where required by law, you may designate an authorized agent to make an opt-out request on your behalf by following the process described in the “Opt-out of sales, sharing, and targeted advertising” section above.

If you reside in Hong Kong, you may designate an authorized agent to submit an access, deletion, or correction request on your behalf. We may require the authorized agent to submit proof that they have the authority to make the request, such as a valid authorization or proof that they have the written permission of the consumer who is the subject of the request. In some cases, we may need to contact the subject of the request to verify their identity or confirm that the authorized agent has the authority to submit the request.

Incentive Notifications
We offer discounts or other offers to customers who sign up to receive marketing emails. If you participate in a financial incentive program, we collect your personal information, such as identifiers (such as your name, email address, and phone number), commercial information (such as your purchase history), and inferences drawn from your personal information (such as your product preferences and interests). We disclose this information to service providers, contractors and consultants who provide services on our behalf, other brands within our group, and our marketing and advertising partners, including to engage in targeted advertising and other marketing activities.

You may opt-in to a rewards program by following the registration or participation instructions provided, and may opt-out at any time by following the terms and conditions of the applicable program, the unsubscribe instructions in a promotional email, or by contacting us at [email protected]. If you ask us to delete any personal information that is essential to providing you with a reward, we will not be able to provide you with the benefits of the program (for example, if you ask us to delete your email address, we will no longer be able to email you early access to sales or other benefits). In some cases, we may provide additional terms and conditions, which we will provide to you when you register. The value of your personal information is reasonably related to the value of the offer or discount provided to you.

Contact Us

If you have any questions about this Privacy Policy, please email us at: [email protected].